Located at the foot of Riegersburg Castle in Austria, we have always been immensely proud of our family workshops and the talented people we employ. On a summer’s evening in 2006, Johann and I were deliberating about how best we could grow our family business. We felt that the beautifully crafted furniture being produced and sold locally should be available for a global audience.
This was five years after I graduated as a Master Craftsman and ten years after Johann became a furniture engineer. Throughout these years, we collectively gained invaluable experience in Vienna, Milan and London. New York was next on the list, but our father encouraged us to come home and share the skills we learned to take the family business into a new era.
Bringing our collective experience, exchanging ideas, and introducing innovative techniques to our workshops was inspirational and exciting. It was a welcome homecoming working alongside the craftsmen we grew up with, who are like our extended family.
In July 2006, we set up a new company, based in London, which aim was to promote our heritage, bespoke joinery and furniture to the world. INTERIOR-iD was born.
It started as a small project-management firm that would assist interior designers and architects bring their design of luxury joinery projects to life. With the same drive for innovation and excellence in craftsmanship, INTERIOR-iD grew rapidly from just myself to a team of 20 highly skilled project managers and technical designers. From our studio in Notting Hill, we deliver precision-engineered fitted furniture and cabinetry solutions to some of the world’s leading architects, interior designers, developers and construction companies within the prime residential industry.
With my brother and I at the helm of the workshops, we have doubled the highly skilled team to 45 artisans who are trained through an intensive four-year apprenticeship programme, followed by another two years of technical college before graduating as a master craftsman. Meanwhile, the workshop has increased significantly in size with state-of-the-art technology to exceed today’s requirements of precision and accuracy. The combination of maintaining traditional craft skills and adopting modern cutting-edge technology is a rarity and is what puts us at the forefront of our industry.
In 2017, we saw an increasing demand for haute couture kitchens and identified a gap in the market for a luxury kitchen brand that embraces the challenges of working with innovative styles and materials. LANSERRING was born from our dedication to excellence in craft and our love of beautiful design. This brand is led by completely original design aesthetic and combines our heritage in craftsmanship and product delivery. Each commission is a truly bespoke, concept to completion service tailored to reflect the taste and lifestyle of our clients. This includes private individuals, as well as fellow creative professionals and property developers who want to explore and develop their own design concepts and ideas.
Settled in London for many years now, I lead the LANSERRING and INTERIOR-iD teams day-to-day, whilst Johann manages the thriving workforce in our joinery workshops in Austria. We are very proud of our team who take on challenging, and exceptional projects with determination, enthusiasm and strong professionalism. We are thrilled to empower these talented individuals, who share our ambitions in expanding our brands globally – much to the liking of our father.
